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Saturday 7 April 2012

Brothels legalized in Ontario








Ontario Court has legalized prostitution laws for sex trade workers in brothels in Canada. Much controversy has been raised about the legalization of prostitution in brothels.  These laws allow sex trade workers have the right to work out of their homes and also are allowed to hire security to help promote and ensure the safety of these workers. Although this has been a large movement in society for these sex trade workers, law makers say the reasoning behind legalizing brothels is because working on the street is much more dangerous than prostitution out of brothels or their homes. There are three rules these workers have to abide by for this law,  they must work out of  these brothels or their homes,  and can hire security to ensure their safety. Although, pimping is not legal, and they also can’t advertise their sex work to the public. 

These new laws raise many issues and concerns for both workers and the community. The community fears that this will have a bad influence on their children and society seeing how they are making prostitution legal, meaning it is okay to perform sex as work anywhere’s inside Ontario. Many people are scared that because the unemployment rate is so high in Ontario then this will then promote people to engage in sex work as an occupation. Workers have argued because it is legal all over Canada to buy and sell sex for example “Porn,” then it is in fact okay to perform it and sell it as an occupation as well. Law makers have argued against the concerned community that “The record is clear the safest way to sell sex is for a prostitute to work indoors in a location under their control.” This in my opinion is true but it can also be very dangerous for workers also because although you are off the streets these allows more lead way behind closed doors. 

Law makers allowing this sex work to take place in brothels and in homes, allows more room for potential crime and drug dealing and usage to occur. In contrast, I feel everyone deserves to be treated with dignity and respect no matter what profession they choose. Moreover, because the law is allowing sex work to occur in these brothels doesn’t necessarily mean that this sexwork will en don the streets. In addition this can create issues with class because these sex workers are now divided into two classes, street sex workers and brothel sex workers.

Sex work shouldn’t be promoted in Canada I feel because their is alot of crime and drug use that isn’t beneficial to our society. The use of Brothels isn’t goignt o stop the crime, in fact I feel it will promote the use of crime because they are legally allowed to sell their bodies now. Furthermore, I would like to bring to attention that the laws may be beneficial in law makers minds to protect these sex works, but in reality their is still going to be criminal and deviant behaviour that occurs with this type of work and security and the use of brothel in my opinion wont stop this. 









Friday 6 April 2012

Miss Universe Canada Contestant Disqualified

http://www.vancouversun.com/entertainment/Miss+Universe+Canada+disqualifies+transsexual+contestant+with+video/6355165/story.html







Jenna Talacova a Miss Universe Canada contestant was disqualified from a Toronto pageant because she was transgendered. Jenna Talacova born a male and has recognized herself as a female since she has been 4 years old. Jenna took hormone therapy ever since she was 14 years old trying to convert herself into the sex she acquired to be. When Jenna was 18 years old she underwent a reassignment surgery to make herself a female (Raptis,2012).
Jenna faced much controversy with the pageant director and the media and also lots of discrimination because she was born a male. The pageant was made for females the pageant director stated not for transgendered. Many people argued that it wasn’t fair that she was enrolled in the pageant because of her genetic makeup. Because Jenna was genetically born male, they said it wasn’t fair because this made her taller, leaner, stronger jaw line, more muscular and no cellulite ( Raptis, 2012). Media argued that because she was a male she had a higher chance of winning because her body shape was different than those born female.
Miss Universe Canada contestants must meet a basic requirement of being a Canadian citizen and between the ages of 18 and 27 to compete. They also must not be married, pregnant and also have to answer questionnaires and meet these requirements. There is nowhere on the contract or registration where rules state regarding sex-changes or cosmetic surgery (Raptis, 2012). Therefore she should not have been disqualified based on these tactics. Jenna quotes “I’m disqualified, however I’m not giving up,” she wrote, defiantly. “I’m not going to just let them disqualify me over discrimination," (Raptis, 2012). The fight is still on whether or not this is ethically correct. Transgendered should be treated just as equally as those who are born heterosexual or homosexual, they shouldn’t be penalized because they were born that way. Rules weren’t properly addressed and Jenna shouldn’t have to get discriminated against based on her sexual orientation.

Employers demand Facebook passwords



http://www.lfpress.com/tech/news/2012/03/23/19548526.html




Foucault’s theory about the panopticon used as self surveillance is becoming more predominant in our society today. Facebook a large popular social media network is a great example of this view of self-surveillance. Making headlines, “Facebook, lawmakers warn employers not to demand passwords,” a news article is titled. Employers of many companies are demanding Facebook to give them full access to employee’s passwords as a way of surveillance on their life. Employers are using these tactics to “cut around the corners” of asking personal and private questions during the interviewing process. These employers’ arguments are that they aren’t allowed to ask people personal questions such as theirs sexual orientation ( Reuters, 2012). Access to these accounts allows them to have a closer look behind the scenes of what these people are actually like. In my opinion I don’t think this is fair because employers shouldn't want to know things like their sexual orientation or their personal activities because it creates a biased opinion. Employers should only be concerned about the employee’s work ethic, credidentials, and personal skills not if they are homosexual, transsexual or heterosexually gendered. Facebook in many ways is like the panopticon because it is a way to keep tabs and have surveillance on people without asking for permission. It is a way to get a closer look at your personal life without having the awkward moment of asking the questions and not getting accused of judging or being biased. This also creates discrimination about the person they hire based on things they read about on their facebook.

Facebook has had a huge impact on our media as a way of advertising and also a way to get to know people.  This social media network has opened many doors for companies and employers where they are now paying Facebook to allow them access to potential employees Facebook accounts to consider whether or not they should hire them or not. In many ways this is wrong and Facebook has created a network to invade people’s privacy. Facebook should not be allowed to disclose personal information about members and should be kept confidential and should only allow to be disclosed to friends and family on the particular members account. Facebook should not be allowed to be used as a way to watch people and make sure that they are following social norms and engaging in negative behaviours. Furthermore employers should not be allowed access to these sites because it causes bias and could potentially cause large problems with the social media because people are being discriminated against because of their online persona.





Beauty Enhancement


This photo displays how these children use enhancements to fit beauty ideals displayed in our media. This little girl has been photo shopped and airbrushed to achieve this beauty. 






Toddlers and Tiaras is a hit television series that is based on toddlers enhancing their beauty by competing in beauty pageants all over the globe. These toddlers are dressed up in fancy dresses costing sometimes over 1500 dollars to make sure they have the best dresses to look the most beautiful for the fiercest competition. These toddlers age 15 months and up and use many cosmetic products to enhance their beauty. Fake tans are one of the many enhancements these toddlers use for competitions. Toddlers who don’t use these tans loose points because they aren’t considered as beautiful with pale skin tones. Also these children use fake hair extensions and hair pieces to create luscious hair, without these enhancements children will lose points and may cause them to lose the competition. In addition flippers are used which are a set of fake teeth for those toddlers who are missing teeth. All of these enhancements are essential to have in these pageants and without them could cause these children to lose.

There is great controversy when it comes to these pageants, because they are said to be setting bad examples for these young children. The enhancements of their beauty are taught to them to be essential for competition and are also taught to be used daily so that they are considered beautiful to the media. At such a young age one has to wonder if the child even wants to be involved in these pageants. Parents I feel are using their children to relive their childhood by using their children as the object. Interviews with moms state they were bullied as a child for not being beautiful, and are using pageantry to make sure their child doesn’t face these struggles and have confidence. “A mom defends her eight year-old daughter’s weight loss and admits that she used to weigh 300 pounds (Celebichy, 2012). This is an example of a mom who struggled with feeling beautiful as a child and wants to make sure her daughter doesn’t suffer life she did, and uses pageants as a way to give her daughter confidence. Pageants can be argued as beneficial to the Childs self-esteem at a young age can help children. Moreover, giving your child the persona and identity you want for them isn’t fair because you are robbing them of discovering themselves and the true identity they believe in.

Pageants can also relate to killing us softly 4 where women are influenced by the media. The media influences them to enhance their beauty by using these products. Women are constantly being pressured to fit these ideals which creates these desires to fit the “perfect body,” to become beautiful.





WALL-E Gender Binary




Wall-e is a Pixar children’s animated film where they flash forward to what they think will become in our future. This film displays an earth that is completely covered from products from large corporations all over the world.  WALL-E is a metaphor used for WALMART which is one of the leading corporations for consumption and the leading cause of mess that leaves the robot character WALL-E to clean up. Although this film depicts the shots at this large corporation it is also a very educational film with allot of hidden meanings.

In this film it displays a gender binary where the films two main characters are genderless. Although they do not identify their gender in the film, there are allot of traits that the two main characters posses that help people follow gender stereotypes in order to attempt to guess there gender. The two main characters in this film are WALL-E and EVE. Though, Eve is more feminized this film than Wall-e the traits possessed from each character leave you continually wondering if they are male or female. What made this film so amazing is that though Eve is more feminized by staying clean and groomed the traits each of these characters possess are reversed to those of the gendered stereotype. Wall-e is gentle and caring in this film and is never angry towards anyone. While Eve gets angry quickly, and is most often very unkind. This is an example of how these gender stereotypes are reversed because the norm would be that women are the nice caring ones, and men are more strong and aggressive. Wall-e in this film posse’s qualities one would normally assume to be female such as what people assume that women aren’t as skilled as a man which creates controversy because of our male dominant society. Eve in this film plays the dominant role and is seen as very smart and has many talents unlike Wall-e. This film highlights many important aspects in our society that we face every day. This film shows that we need both genders to survive in society and it also highlights that no gender is better than the other.
This film is also based on romance, and in it is so hard to tell who is male and who is female. This is so difficult because the gender binary is constantly changing once you think you uncovered Eve as female, she switches and possesses masculine traits of a stereotypical male. Moreover, the same thing occurs with Wall-e the whole movie you are trying to uncover their gender identity but struggle because of the constant changes in their behaviours.

Wall-e is a great film that displays the various hidden meanings and issues we are dealing with in our society today. Wall-e uncovers the over usage of consumption in our society while also letting us see gender issues. These issues are both core issues in our society and this movie allows us to look at things in a different light. Who would have thought that two robots would allow us to understand what gender is. The way these two robots present themselves helps us understand just how genderdized our society is. Moreover, we are living in a society full of stereotypes that need to be let go in order to fully live in society with equality. 



WALL-E meets Eve



Advertising











According to Jean Kilbournes film “ Killing us Softly 4,” advertisements are talked about and used widely every day,  it emphasises that 3000 ads everyday are exposed to the general public through media and power and are influencing our society each and every day ( Kilbourne, 2010) . This film talks about how advertisements are very influential to our consumer society and by displaying these images creates an ideal persona that everyone wants to live up to. This in comparison is very similar to the author of “Power and Everyday Practices,” claim that we shape our marketplace based around the wants and desires of our society using a theory called consumer sovereignty.
 In the film “Killing us Softly 4,” Jean Kilbourne outlines that advertisements are very influential on us each day. Advertisements are used on everything; buses, airplanes, schools, buildings and even food. The usage of advertisements is a great way for marketing businesses and clothing items. Although, the way they are displaying us is simply wrong. Advertisements sexually objectify women and men everydays just too simply make some profit off of their product. Also everyday women are constantly having self image issues because of the way they advertise women’s beauty (Kilbourne, 2010). The ideal that all women should have the slender body and perfect hair is unrealistic because that perfect person doesn’t exist she is just airbrushed and photo shopped to look that way. These advertisements tells us who we are and who we should be in our society and if we don’t live up to these standards then we aren’t considered beautiful or the best. Furthermore, Kilbourne emphasises that it is impossible to fit the ideal because it doesn’t exist especially for non white people because they have different type of hair and skin then we do, so it is almost impossible to get soft silky hair when you are naturally born with course hair.
The authors of “Power and Everyday Practices,” claims that advertisements are a cultural meaning and act as means of social communication with our society through use of media and power (Brock, 203). Material goods can act as markers of status and this is a main concern that advertisements put forth what Jean Kilbourne says is the considered “ideal” person. Kilbournes’ claims about the ideal person displays that if you can’t afford or live up to the standards that these advertisements than you will be considered not beautiful, and poor. Consumer goods are used to embody the wealthy, in order to metaphorically communicate their higher status (Brock, 204). Upscale emulation, is a term the author uses to show where they are wealthy and what position or class they have in our society (Brock, 204). Advertising as a cultural role relates not purely to its ability to sell individual products, but its ability to act as false information. This helps induce the shape of consumer desire and behaviour.
 The consumer sovereignty model, assumes we logically seek to maximize their own wellbeing by choosing the goods and services that best fulfill their needs. This model states that those with income or wealth are able to use their power to help encourage producers (Brock, 206).  They do this by giving the steady message that cuts across all advertisements today, this is that happiness comes from the claim and consumption of the marketplace. Consumer sovereignty allows customers to have power because they are the dominant population that the company needs to make profit off of. Without the use of advertisements and help form our society we wouldn’t have as large of a market place we do today. Our society creates the desires and needs and we make a market shapes around their wants.
This being said, the consumer sovereignty model relates to Jean Kilbournes film “Killing us Softly 4,” because the bourgeoisie class has influenced our marketplace making it difficult for the people in the proletariat class to live up to the standards displayed in these advertisements. The market for these goods has greatly influenced the way we display these images in our usage of advertisements in a way for the lower class to want and desire these products creating more profit for our marketplace.

Wednesday 7 March 2012

Panoptican










Michael Foucault advances a fundamental understanding of power. Foucault sees power as a productive and not repressive, and says it produces new things every day. Foucault believes that power circulated in network ( Brock, 89). Michael Foucault’s ideals are much like a social network of power. Foucault’s ideas in relation to Facebook create an unequal balance of power. All these elements can be represented perfectly through the Facebook world which is uses as a site to communicate interactive discourses.
                Foucault’s ideas of power can relate to today’s society influencing human behavioural practices by using the internet as a level of power structure. Using the internet is an essential part of our culture, where we now rely on it to find out important events, news and a way of communication all around the world. The internet in many ways is used for interactive discourse, which can both be a public or private event. Most interactive discourses are used over popular social networking sites such as Facebook, My Space and Twitter, where you can interact with friends and family you know close to your network or anywhere else across the world.
Facebook, Twitter and MySpace are all perfect examples of ways in which Foucault viewed power. Creating profiles and updating statuses with personal details to allow people to have a view of our lives. Also many people add people they don’t know to Facebook and pretend they know them based on their online persona. This represents one of Foucaults main ideas because he says that power circulates in networks. Facebook uses these profiles to receive their own personal power over what people are allowed to have access to on their profiles and who they decide to become friends with.
Discourse related to human behaviour which then becomes everyday though. Facebook is a great example of Foucault’s theory of the panoptican self surveillance ideal because we control and create profiles of what we want our peers to see. Foucault ideas of surveillance as a panoptican can relate to present day online social networks which display our own personal identities. This model of the panoptican was used many years ago for prisons as a tower placed in the center of the prison so the guards could watch inmates at all times. The real success to thus design was that the inmates couldn’t see the tower making them act like the guards were there at all times behaving accordingly. Being a member of Facebook you can never be sure who is watching you. In the beginning Facebook was designed to be able to contact people in our social network to keep in touch. Facebook is now what i feels a way the government and the owner of Facebook can have full access of surveillance on many people’s lives around the world.
Facebook exemplifies Foucaults theory that he sees power as productive and not repressive, and says it produces new things every day. Facebook is a form of production because, you are able to create profiles and become friends with new people which also allows the government and owner to have full access to your lives making it beneficial to them. Moreover, Foucault believes that power is not something you possess.
                One of the central points with the panoptican according to Foucault is that it is asymmetrical. In the case of Facebook and many other social networks the owner and person at the top of the company should have the tools and database to be able to view and have all access to the people in the Facebook world. This is much like the panoptican surveillance because there is always someone watching but you just don’t know who it is that is watching you. In many cases the government has full access to Facebook is a way to always have a tight watch over people so you constantly can monitor what is going on in their lives much like the jail. As a member of Facebook you also have the option to friend or unfriend people you wish, for the most part controlling who you let monitor your life.
Michael Foucault’s ideals are greatly represented through the Facebook world where you are a product of self-surveillance as you tweak your profile just the way you want the world to perceive you. Foucault’s central understanding of power he sees power as productive and not repressive, and says it produces new things every day. Furthermore, Foucault believed that power circulates in networks (Brock,89). Michael Foucault’s ideals are much like a social network of power. All of these elements can be repressed perfectly through the Facebook world which is used as a site to communicate interactive discourse. 







Performing Gender




People in our society are continually labelling and judging people based on their physically appearance and persona. Whether you are male or female, black or white we are continually basing our judgement of one’s social identity by the way we perform and present ourselves physically.  The way we observe and perform are largely apart of how we see and perceive ourselves and others in society. Many people in our society perform various genders whether it is there anatomical makeup or the gender that they acquire to be ( Brock, 61). Gender is determined mainly at the first glance of a person when you then decide is this person male or female? Have you ever sat there and thought I wonder if that’s a boy or a girl? I will guarantee you that many people have been in that awkward position before. We ask ourselves these questions everyday based on the observations made of the gender they are performing.
Gender performativity, as explained in the text “Power and Everyday Practices,” explains gender to be socially constructed. This being said one would assume then that gender is performative. Gender is labelled by the way you present yourself physically and the way you act whether it is masculine or feminine. Gender as a performative gives great examples that masculinity and femininity are not constant therefore we can make the assumption that gender isn’t biologically based (Brock, 72)
Gender is performed in many different ways. Transgendered, transsexual, cross dressing or drag are a couple examples of how gender is performed. Transgendered is a great example of this because the girl you are seeing on the street by the way you recognize them may in fact be mistaken and be biologically a girl. The most socially built aspect of gender performativity is most apparent in drag performances. Drag performances offer an understanding of gender binaries on the way we perform our gender. Drag is one of many where you actually are given the chance to get up on stage and strut the gender you would like to be. It’s an experience where you can finally be connected with your inner masculinity or femininity.
Cross dressers, are another great example of how gender performativity. Something as simple as using the bathroom of their own biological sex can put people at risk for judgement based on how society perceives their gender. This can cause tensions and many aspects because people may think there is a man in the washroom with me, but may actually be using the bathroom of their own biological sex. This raised problems for transgendered people because they have to deal with the stresses of being scrutinized for simply going to the bathroom.
Performing ones gender is also reflected by the way we act and present our selves. Children at a very young age are taught particular mannerisms of the way they are suppose to act according to their gender or sex. Girls for example are taught at a young age to sit with their legs crossed while wear a short skirt also boys normally sit with a wider stance with their legs opened. All of these examples help illustrate and depict what gender you are performing. Everything you do in your life is a performance of your gender even as simple walking down the street if a woman is slouching and walking with a really manly strut one might assume that girls manly. Many people don’t realize just how much gender is performed in everyday life.
Gender perfomativity is a large part of my everyday life.  I am constantly performing gender norms based on my biological sex by using cultural norms. When I wake up in the morning the first thing I do is shower, then put on my makeup for the day. I was raised in a family where allot of attention was put on femininity because my mom is a cosmetician and a hairdresser. The media helps introduce teens early on that you are suppose to wear form fitted clothing and to always look put together. When categorizing a gender as female you have to produce a feminine persona, that being very delicate, well put together and most of the time caring and nice.
Performing gender is apparent in everyday life and by adopting certain gender norms we perform or gender accordingly. Beauty norms and aesthetics also help with our physical persona of maleness or femaleness. Gender is a part of every society and is based on the way we present ourselves physically not our biological makeup or sex.












Power and The Centre


People in our society today have taken for granted the social norm of social organization as a whole. Society in a nut shell has many different class, race, gender, and sexual differences which influence and reflect the privileges and opportunities we have as people. The authors of the text book “ Power and Everyday Practices,” refers to any taken for granted or normative features of social organization, distinguished by the ability to confer privilege upon those who occupy it, as called the “Centre.”
The centre, the author refers to as a very predominant aspect in our society today. In many ways we take for granted things we have and do and don’t realize we are doing  it.  We are all a victim of this assumption, and there are many people in the world who don’t have the privilege or resources that we may have.  One key example of a taken for granted normative feature in our society would be the resource of food. In many parts of the world food is taken for granted. I personally have been brought up in middle to upper class family where I have always had the privilege and accessibility to food. But, in many third world countries people are dying each year from starvation. We don’t put it in to perspective that there are people around us who are less advantaged and the simple things such as food they don’t have the resources for. Moreover, we don’t consider this when we throw away perfectly good food after dinner. This then leads to my opinion on the centre and just how much it affects our everyday life.
My view of the centre is that we don’t realize just how much we take for granted until we compare ourselves to people who are less privileged or of a lower economic status. The author refers to these people as on the margins looking in. In this case these people are less privileged and are looking in on those who are privileged. In many ways the centre has impacted my life. To me I believe at one point in each person’s lives they will be a different part of the centre and see the world through different lenses throughout the life span. My own personal experiences I have been a witness of both of these margins revolving around the centre.
The centre in many ways has impacted my life and many people in my life. The centre is a big part of our society and is present in everyday life even when we don’t realize it. Growing up in a middle class family gave me the privilege to participate in allot of activities most children don’t get to experience. I took part in dance classes for 16 years of my life commuting an hour everyday and paying a good chunk of change to partake in the best school in Atlantic Canada. As a young child at many times I took for granted the opportunity my parents gave me and would often make excuses to miss classes or just not attend. In many working class families’ children would only dream of this opportunity but in most cases don’t have the stability and financial support they need from their families allowing them to have this privilege. This is one major thing in my life that has been taken for granted. This is an example of how the centre has impacted my life from the perspective of being the insider of the centre.
Furthermore, I have also been a part of the outside looking in margin of the centre. I am an African Canadian. Although, I do not appear as a visible minority I was raised in an African Canadian family. African Canadian students receive many opportunities in life because they are one group that is disadvantaged. This brought forth my participation in African Canadian group at my school and also allowed me to receive many bursaries because of my ethnic background. My relationship with the other students was not a positive experience. They believed that I didn’t deserve the right to be there because I wasn’t a visible minority. I was both a witness of the outsider and the insider on this particular occasion. Where I am of African decent I was lucky to receive the benefits, but because I wasn’t a visible minority I was criticized and yelled at because they did not believe I deserved the money. Many times I felt taken advantaged of because they would make me feel like I didn’t deserve to be there.  Leading me to almost draw myself completely from my own ethnicity, because they convinced me I wasn’t a real African Canadian and wasn’t worthy of the benefits. Being and outsider let me have a look at what it is like outside of the normative social structure and just what it is like not having the privilege to partake in a given activity.
Moreover, the centre is an important and very predominant aspect in our society and has effect d both positively in negatively in many people’s lives.  Everyone has a different view and different position in the centre, which impacts peoples’ lives in different ways depending on the privileges and opportunities they have whether it is based on class, race, gender and sexual differences.


Hegemony

http://www.english.emory.edu/Bahri/hegemony.html


We all live in a society where there is some form of power structure. In many societies we are governed by the government or some shape of hierarchy. Whether it is corporations, companies or the wealthy are generally those who hold greater power than people of a lower socio economic status. Hegemony is another form Antonio Gramsci coined as cultural figure of power or leadership.
Hegemony is an intellectual and moral leadership that takes into account the interests and tendencies of the groups which hegemony is exercised through compromises that may benefit or ultimately threaten the role of the dominant group (Brock, 357.) Hegemony in the twentieth century is now referred to as cultural hegemony because it is more sociological and is now caused by the manipulation of a particular social class dominating another in society.
Hegemony can be exemplified as a power system. Every day practices display that we hold governments in authority and they have power over our societies in power. Examples of this would be rising and removing hats when the national anthem is playing or the law to pay ones taxes. Many everyday practices are great examples of how we hold corporations and the government in power. A main example of this would be shopping at chain clothing stores. During our class presentation by the journalist he uses examples about how power effects the media and the people, corporations, and large companies, this is present because the larger the resources the more leadership and power they will have over the proletariat. Media and power are closely related because the dominate class is shown to be the social norm and what many people in society strive to become one day. Furthermore, the media helps this theory to become evident when many hegemonic discourses are displayed over the internet, television shows, and in the newspapers. The journalist used Middle Eastern people as an example of cultural hegemonic discourse that is displayed in the media and how it affects the way we look at things based on what the government or people of authority assume about that particular person or culture. Automatically you assume negative thoughts about this culture because of the 911 booming in 2000. Moreover I will discuss the ways in which Hegemony is displayed in Canadian society.
Native Canadians all over the country are a great example of cultural hegemony. Natives are governed by the authority of the government and receive many benefits such as no taxes and living on reserves as a benefit because we took over there land many years ago. This in ways Benefits them but also puts us at risk, because by putting them on reserves away from us, takes away from socially by never feeling entirely socially accepted but also harms us by making us pay higher taxes for them to live.
Gramsci in many ways believed the media has always had a large role in teaching people to do things everyday that support power structures. Hegemony is one way in which this theory becomes truth. We all live in a society where there is some form of power structure. In many societies we are governed by the government or some shape of hierarchy. Whether it is corporations, companies or the wealthy are generally those who hold greater power than people of a lower socio economic status. Hegemony is another form Antonio Gramsci coined as cultural figure of power or leadership.
Hegemony is an intellectual and moral leadership that takes into account the interests and tendencies of the groups which hegemony is exercised through compromises that may benefit or ultimately threaten the role of the dominant group (Brock, 357.) Hegemony in the twentieth century is now referred to as cultural hegemony because it is more sociological and is now caused by the manipulation of a particular social class dominating another in society.
Hegemony can be exemplified as a power system. Every day practices display that we hold governments in authority and they have power over our societies in power. Examples of this would be rising and removing hats when the national anthem is playing or the law to pay ones taxes. Many everyday practices are great examples of how we hold corporations and the government in power. A main example of this would be shopping at chain clothing stores. During our class presentation by the journalist he uses examples about how power effects the media and the people, corporations, and large companies, this is present because the larger the resources the more leadership and power they will have over the proletariat. Media and power are closely related because the dominate class is shown to be the social norm and what many people in society strive to become one day. Furthermore, the media helps this theory to become evident when many hegemonic discourses are displayed over the internet, television shows, and in the newspapers. The journalist used Middle Eastern people as an example of cultural hegemonic discourse that is displayed in the media and how it affects the way we look at things based on what the government or people of authority assume about that particular person or culture. Automatically you assume negative thoughts about this culture because of the 911 booming in 2000. Moreover I will discuss the ways in which Hegemony is displayed in Canadian society.
Native Canadians all over the country are a great example of cultural hegemony. Natives are governed by the authority of the government and receive many benefits such as no taxes and living on reserves as a benefit because we took over there land many years ago. This in ways Benefits them but also puts us at risk, because by putting them on reserves away from us, takes away from socially by never feeling entirely socially accepted but also harms us by making us pay higher taxes for them to live.
Gramsci in many ways believed the media has always had a large role in teaching people to do things everyday that support power structures. Hegemony is one way in which this theory becomes truth.